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So you want to compete with Expedia? We can't tell you how many times we here this: "I want to be like Expedia." Is that even possible? Of course it is! Stop laughing, we are serious. Though probably not in the way you had in mind. Here are 5 simple things you can do to start shifting your brand to be the Expedia in your space. 1. Stop trying to be Expedia. Expedia has spent MILLIONS of dollars to become.... you guessed it, Expedia. Stop comparing yourself to them, you will never be them, and why would you want to? Ask yourself why you are in the travel industry, what do you love the most about it? What do YOU specialize in? How can you take those expertise and best serve your clien

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